Reads

  1. Moore Geoffrey, Crossing the Chasm, Harper Business Essentials, 1999
  2. Levitt, Theodore. Marketing Myopia. Harvard Business Review, 1960  http://academy.clevelandclinic.org/Portals/40/LHC%202012-13/Marketing%20Myopia.pdf
  3. Drucker, Peter F, The Effective Executive, Harper Business, 1966-2002
  4. Hart, BH LIddell, Strategy (The classic book on military strategy), Meridian, 195
  5. Henderson, Bruce, The Rule of three and four, Boston Consulting Group,1976  http://www.bcg.com/documents/file13258.pdf
  6. Paterson and Lightman , Accelerating Innovation Improving the Process of Product Development, 1993
  7. Porter Michael, "Competitive Strategy; Techniques for Analyzing Industries and Competitors, 1980
  8. Ries, Positioning The Battle for your Mind, 2000
  9. Porter, What is Strategy, 1996
  10. McKenna, The Regis Touch, 1985
  11. Gladwell Malcom, The Tipping Point, 2000
  12. Thull Jeff, Mastering the Complex Sale, 2010
  13. Christensen Clayton, The Innovator's Dilemma, 1997
  14. Gadiesh and Gibert, Profit Pools a Fresh Look at Strategy, HBR 1998  http://hbr.org/1998/05/profit-pools-a-fresh-look-at-strategy/ar/1
  15. Kaplan and Norton, Balance Scorecard, HBR, 1996  http://www.hbs.edu/faculty/Publication%20Files/10-074.pdf
  16. Humphreys, SWOT Analysis, SRI International, 1960 https://depts.washington.edu/oei/resources/toolsTemplates/SWOT_analysis.pdf
  17. Bridgewater Risk-Parity et al Whitepapers, http://www.bwater.com/home/research--press.aspx
  18. Osterwalder and Pigneur, "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers",  http://goo.gl/IJTtke
  19. Hayakawa S.I , "Language in Thought and Action" , https://goo.gl/o9b7W8
  20. Martin, Felix, "Money The Unauthorized Biography", http://amzn.to/2hRm9iD
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