1. Moore Geoffrey, Crossing the Chasm, Harper Business Essentials, 1999
  2. Levitt, Theodore. Marketing Myopia. Harvard Business Review, 1960
  3. Drucker, Peter F, The Effective Executive, Harper Business, 1966-2002
  4. Hart, BH LIddell, Strategy (The classic book on military strategy), Meridian, 195
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  7. Porter Michael, "Competitive Strategy; Techniques for Analyzing Industries and Competitors, 1980
  8. Ries, Positioning The Battle for your Mind, 2000
  9. Porter, What is Strategy, 1996
  10. McKenna, The Regis Touch, 1985
  11. Gladwell Malcom, The Tipping Point, 2000
  12. Thull Jeff, Mastering the Complex Sale, 2010
  13. Christensen Clayton, The Innovator's Dilemma, 1997
  14. Gadiesh and Gibert, Profit Pools a Fresh Look at Strategy, HBR 1998
  15. Kaplan and Norton, Balance Scorecard, HBR, 1996
  16. Humphreys, SWOT Analysis, SRI International, 1960
  17. Bridgewater Risk-Parity et al Whitepapers,
  18. Osterwalder and Pigneur, "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers",
  19. Hayakawa S.I , "Language in Thought and Action" ,
  20. Martin, Felix, "Money The Unauthorized Biography",
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